Product Merchandising

Display Programming

The ISLD requires submissions for approval of floor and rack displays throughout the year. With limited space in our stores, this process helps ensure the most impactful merchandising decisions for our partners and customers.

Displays are active for 30-day periods, but ISLD may extend this at its discretion.

Must be completed for each display submission.

Submissions are due 30 days prior to activation

Display Periods

30-day displays: February through October
60 day displays: November through December

Submission Requirements

Please include the following for each submission:

The specific display month
The brand name featured in the display
Promotional pricing details (if applicable)
A mocked image of how the display will appear in-store
(Applies to stack displays, rack displays, and other formats.)

We encourage creative and strategic merchandising that aligns with:

Seasonal or consumer trend themes (e.g., holidays, cocktail recipes, weather, harvest)
Event-based marketing (e.g., sports, festivals, local happenings)
Promotional opportunities (e.g., limited-time offers, gift-with-purchase)

Display Timelines

Display Month	Submission Due	Notification Date
February	November 1	November 15
March	December 1	December 15
April	January 1	January 15
May	February 1	February 15
June	March 1	March 15
July	April 1	April 15
August	May 1	May 15
September	June 1	June 15
October	July 1	July 15
November/December	August 1	August 15

Note: ISLD will not implement displays in January.

Display Inventory

Store managers will coordinate directly with brokers and suppliers to order inventory for approved displays.

Minimum case counts have been removed. Store orders will be based on:
- Brand alignment
- Anticipated depletion
- Available space

Suppliers must maintain standard inventory levels equivalent to eight weeks of supply during the approved display period, unless otherwise specified.

Display Execution & Inventory

Approved displays are shared with all stores; however, individual store participation is not guaranteed.
Store Managers will work directly with Broker/Supplier Reps to place orders and build activations.
Some stores may opt not to activate displays, particularly for non-core SKUs.
ISLD reserves the right to activate mandatory displays when appropriate.
Inventory levels must be in good standing one month prior to activation

Display Program Pricing

Promotional discounts may be executed via a Supplier Price Allowance (SPA).
Refer to the ISLD Pricing Information & Guidelines for full details.
ISLD may approve seasonal items, one-time buys, gift sets, or allocated items for display without a price reduction, even during promotional periods.

Standardized Sale Signs are Required:

ISLD SALE SIGN INSTRUCTIONS

ISLD SALE SIGN TEMPLATE 8.5 X 11 – Required for floor displays

ISLD SALE SIGN TEMPLATE 5.5 X 8.5 – For rack and smaller displays; also multi priced floor displays with multiple signs

Promotional Banners and Giveaway Items

To feature your product or promotion on IdahoLiquor.com, please submit materials according to the specifications below:

Supplier product and promotional banners are eligible for rotation in our website carousel, regardless of whether the product is on sale or part of an in-store display during that month.
- Banners must be to spec at 1440×654 pixels, RGB
Banners will be scheduled into the monthly marketing plan based on the dates specified in your submission.
Supplier giveaways are also eligible to be listed on the Idaho Liquor Giveaway page: A description of the giveaway item must be provided for inclusion.
ISLD will collect giveaway entries during the specified promotion periods for in store programming; the Supplier or Broker is responsible for selecting a winner and coordinating prize fulfillment.

Policy Disclaimer

ISLD reserves the right to modify display programming requirements at any time.

Revised October 2025