The mission of the Idaho State Liquor Division is to provide control over the importation, distribution, sale, and consumption of distilled spirits; curtail intemperate use of beverage alcohol; and responsibly optimize the net revenues to the citizens of Idaho.
The vision of the Idaho State Liquor Division is to be the most respected and highest performing purveyor of distilled spirits in the U.S.A.
The Idaho State Liquor Division once again delivered on its mission to responsibly provide distilled spirits throughout Idaho at convenient locations and fair and uniform prices, to keep the product out of the hands of minors and intemperate consumers as much as possible, and to optimize net revenues for the citizens of the Gem State.
Idaho’s per capita consumption remains one of the lowest in the nation, while the Division’s business plan met consumer interests and delivered record distributions and sales on moderated increases in units sold in fiscal 2016. Collecting more than 7 percent of total sales from Washington State consumers continues to provide benefits for Idaho.
Some big improvements in serving patrons were realized in the past fiscal year. As leases came due, one store in State Line and two in Boise received renovations, and seven stores in Meridian, McCall, Pocatello, Caldwell, Idaho Falls, Sandpoint and Boise were moved to better locations. This all led to a better retail customer experience with improved environments and product selection.
The Division’s activities in the communities they serve were enhanced in many ways through the “mini-grant” program, designed to provide support for local Idahoans in preventing underage drinking and promoting responsible consumption and compliance with the law. The funds came through Idaho’s membership in the National Alcohol Beverage Control Association (NABCA).
The responsible work of the Division also went beyond bottled spirits. Powdered alcohol emerged throughout the country and aroused great concern in many quarters about its propensity for abuse, underage consumption and conceal-ability. The Division proposed legislation in 2016 to keep this product off of Idaho shelves. The Idaho Legislature approved the proposed idea and I signed it into law, making Idaho one of over 30 states to approve similar proposals.
I have confidence in the leadership of Director Anderson and the associates of the Idaho State Liquor Division who responsibly serve us each and every day.
Please remember, the Liquor Division is Citizen Owned for the Benefit of All.