Categories will be reviewed by the following time periods:JANUARY
- IRISH WHISKEY
- READY TO DRINK (RTDs/COCKTAILS)
- DOMESTIC WHISKEY
ISLD has the right to shift these around as needed.
*No advisory letter will be issued moving forward. All suppliers and brokers are responsible for monitoring their brands performance.
A Regular/Limited product carried by the ISLD will be examined for delisting if the product’s 12-month retail sales threshold is not achieved. Sales threshold is $36,000 per rolling-12. In addition to this criteria, if an item falls in the bottom 20% of performance by category, the item will be considered for delisting, regardless of meeting retail sales threshold of $36,000.
A newly listed product carried by ISLD is given 12 months to meet or exceed the established annual sales thresholds. If a product does not meet the threshold after 12 months, then it is a candidate for delisting. New Product delisting will coincide with the category review periods listed above. After the initial three months, an item must be trending towards the average sales per month goal of $3,000, otherwise the new item may be up for early delisting.
Special order products will be evaluated in accordance with the category review periods listed above.
Revised April 2022