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Product Delisting

Goals of the Delisting Process at the Idaho State Liquor Division (ISLD)

The ISLD product line is continuously being evaluated to ensure success in serving our patrons. Listing and delisting procedures are used to maintain an optimal product mix for the consumer by bringing new products to market and removing non-performing products. The final decision regarding whether products are listed in; are retained in; or are deleted from the ISLD product line ultimately rests with the Director* based on consumer purchases.

***Effective May 1, 2019***

Delisting Policies

Product Delisting Timelines:

ISLD product portfolio will be evaluated at a minimum three times a year (January, April and July) with the first delist evaluation occurring after the holiday selling season. Subsequent delist evaluations will occur typically 90 days after the previous evaluation period. No delist evaluation will be held during OND.

Products with a pattern of out-of-stock at the Idaho State Liquor Division bailment warehouse due to inconsistent product supply may also be delisted. Idaho State Liquor Division reserves the right to delist products based on poor vendor performance.

Delisted items must wait one year from the date of delisting until the product can be presented again for listing consideration. If a delisted item is represented to ISLD, the supplier/broker must note any significant difference (marketing support, etc.) to prevent the same cycle in the future.

Idaho State Liquor Division reserves the right to reconsider products at any time, even those that were delisted and may have been required to wait for listing consideration for up to 12 months.

Once a product has been delisted, any bailment inventory in the Idaho State Liquor Division bailment warehouse must be retrieved within 30 days of delisting.

Regular/Limited/ One-Time Products:

A Regular/Limited/One-time buy product carried by the ISLD will be examined for delisting if the product’s 12 month retail dollar volume falls below the point of distribution threshold associated with the price tier the product resides in.

Brand Category Value Popular Premium Super Premium Ultra Premium Luxury
Retail Shelf Price (Floor-8.95) (9.00-14.95) (15.00-24.95) (25.00-39.95) (40.00-59.95) (Over 59.95)
Threshold Threshold Threshold Threshold Threshold Threshold
Vodka $700 $500 $400 $400 $400 $480
Gin $700 $500 $400 $400 $400 $480
Rum $700 $500 $400 $400 $400 $480
Tequila $700 $500 $400 $400 $400 $480
Scotch $700 $500 $400 $400 $400 $480
Liqueurs $700 $500 $400 $400 $400 $480
Cocktails $700 $500 $400 $400 $400 $480
Brandy/Cognac $700 $500 $400 $400 $400 $480
Bourbon $700 $500 $400 $400 $400 $480
Irish Whiskey $700 $500 $400 $400 $400 $480
Canadian $700 $500 $400 $400 $400 $480
Rye $700 $500 $400 $400 $400 $480
Blended Whiskey $700 $500 $400 $400 $400 $480

If a product falls below the dollar per point of distribution monthly benchmark rate (see below), a letter will be issued regarding the delisting of the item.

Value Popular Premium Super Premium Ultra Premium Luxury (Over $59.95)
$58.33 $41.67 $33.33 $33.33 $33.33 $40.00

Note: This dollar volume is indexed off the following price tier and size:

Value Each size stands alone (750ml, 1750ml)
Popular Each size stands alone (750ml, 1750ml)
Premium 750ml
Super Premium 750ml
Ultra Premium 750ml
Luxury 750ml

New Products:

Newly listed products will be evaluated at a minimum three times a year (January, April and July) with the first delist evaluation occurring after the holiday selling season. Subsequent delist evaluations will occur typically 90 days after the previous evaluation period. No delist evaluation will be held during OND.

A newly listed product carried by ISLD is given eight months to achieve one-half of the established annual sales thresholds. If this is not achieved, then the product becomes a candidate for early delisting.

A newly listed product carried by ISLD is given 15 months to meet or exceed the established annual sales thresholds. If a product does not meet the threshold after 15 months, then it is a candidate for delisting.

If a product falls below the dollar per point of distribution monthly benchmark rate (see below), a letter will be issued regarding the delisting of the item.

Value Popular Premium Super Premium Ultra Premium Luxury (Over $59.95)
$58.33 $41.67 $33.33 $33.33 $33.33 $40.00

Note: This dollar volume is indexed off the following price tier and size:

Value Each size stands alone (750ml, 1750ml)
Popular Each size stands alone (750ml, 1750ml)
Premium 750ml
Super Premium 750ml
Ultra Premium 750ml
Luxury 750ml

*No advisory letter will be issued moving forward.
All suppliers and brokers are responsible for monitoring their brands performance.

*IDAPA 15.10.01.21(06) – New Listings
*IDAPA 15.10.01.21(07) – Delisting

IDAPA 15 Administration Rules

Revised January 2020