Product Merchandising Policy
The ISLD merchandising strategies are continuously evolving to ensure success in serving our guests and residents of the state of Idaho. The merchandising policy and approved brands list for display activation are processes we use to ensure optimal display execution for the consumer.
As our business continues to experience growth and retail store lobbies add more permanent fixtures, we need to maximize the available floor space in the stores. Adjustments to the merchandising policy and approved brands list for programming concepts are vital for our continued success.
Floor Display Programming Deadlines:
- January & February – Floor display & POD concepts to be submitted for July - December of current year.
- March – ISLD will finalize program decisions and communicate with brokers/suppliers on accepted programs.
- June & July – Floor display & POD concepts to be submitted for January – June of the following year.
- August – ISLD will finalize program decisions and communicate with brokers/suppliers on accepted programs.
*If you are unable to attend a programming meeting during the 60 day time periods identified, your broker may present the marketing calendar in your place.
Floor Display Time Periods will mirror our POD program calendar:
- Jan 7th - Feb
- March – April
- May - June
- July - August
- Sept - Oct 15th
- Holiday Programming (End of Oct – December)
ISLD Display Program Summary Template must be completed and a physical copy provided during any retail floor merchandising presentation. See below:
ISLD Display Program Summary Template
*Ensure programming concepts are planned around these time periods. 30 day programs are allowed to accommodate holiday themes. Example: March (30 day) St. Patrick’s Day theme, April (30 day) Cinco de Mayo theme.
Brands on the approved list may be presented for floor display concepts moving forward. If a brand is not on the list, it may still be presented for a POD program only. If a supplier and broker feel one of their brands warrant consideration for the approved list, a business case can be presented to the ISLD Purchasing & Retail teams.
All spirit items selected for floor and POD merchandising programs must reflect a retail price discount for the featured display period. The retail price discount on each item may be either a price reduction (PR) or shelf price allowance (SPA). All pricing guidelines and details may be found here ISLD Pricing Information & Guidelines
ISLD reserves the right for exceptions to be made on seasonal, one-time-buys, gift sets and allocated items to be featured on display without a price reduction during a promotional display period.
Revised January 2020