Serving the Public
The ISLD merchandising strategies are continuously evolving to ensure success in serving our guests and residents of the state of Idaho. The merchandising policy and approved brands list for display activation are processes we use to ensure optimal display execution for the consumer.
As our business continues to experience growth and retail store lobbies add more permanent fixtures, we need to maximize the available floor space in the stores. Adjustments to the merchandising policy and approved brands list for programming concepts are vital for our continued success.
*If you are unable to attend a programming meeting during the 60 day time periods identified, your broker may present the marketing calendar in your place.
*Ensure programming concepts are planned around these time periods. 30 day programs are allowed to accommodate holiday themes. Example: March (30 day) St. Patrick’s Day theme, April (30 day) Cinco de Mayo theme.
Brands on the approved list may be presented for floor display concepts moving forward. If a brand is not on the list, it may still be presented for a POD program only. If a supplier and broker feel one of their brands warrant consideration for the approved list, a business case can be presented to the ISLD Purchasing & Retail teams.
*There will no longer be a merchandising display list for brokers and reps to sell into stores after the 2019 calendar year.